What is life without trading? What is a business without exchange?
Value exchange serves as the basis for wealth creation. For wealth, you must sell value.
Additionally, value may be exchanged in the form of either goods or services. What is your organization selling? What are you known for?
Hospitals offer healthcare; universities sell education; churches sell spiritual and emotional support; education sells knowledge. What products does your business sell? Value should be given in exchange for wealth. Brian Tracy, Andrew Nevin, Cosmas Maduka, Demola Aladekomo and other successful people all have something to sell. (Disclosure: These are people whom I have a cordial relationship with in terms of business and partnership-related dealings.) Each of them is engaged in the sale of a good or service. Someone once asked me how operational costs can be handled intelligently. I responded by saying you need to be selling something regularly. This is the secret to always being fluid and never being broke.
What can you sell? Individually, you can sell your abilities, skills, ideas, etc., or as a business, you can offer your goods and services. Anything you do that you don’t sell is just a hobby. To me, developing a skill that you don’t wish to use is abhorrent. It’s a tragedy to be talented but unsuccessful.
As an organization, develop products that can keep serving your needs in return. This can be for immediate, short-term or long-term satisfaction.
Where do you begin? Look within. You have abilities, ideas and talents that can be turned into money, resulting in long-term wealth for you. If you feel you currently lack any skills, go learn! Develop a skill and become an expert in it. Once you become proficient at it, you may trade your value for wealth. And selling is the only way to accomplish this. Again, selling is a value transaction. Reaching out to individuals and telling them about the good or service you have to offer in return for something valuable can result in long-term wealth creation.
Take these actions.
1. Have a product.
This is what helps you interphase without boundaries and gives you access to new money. What do I mean by this? Creating a niche for yourself puts you in the marketplace and attracts suitable consumers who find your offer appealing. Your product in this sense can be in terms of goods or services rendered. It is most important to find the product(s) that solves a specific problem, which gives you an opportunity to reach your preferred target audience, especially in this fast-evolving and competitive marketplace. The product is the point of connection to other people’s resources.
Anything outside products or services in relation to other people’s wealth is theft. What am I insinuating by this? I’m simply recommending trading in legal dealings. For you to exchange a product for money, you must have a product to sell, and without this, the transaction is void. For instance, being involved in fraudulent activities and making fake transactions are considered theft and punishable by law.
2. Have a brand.
Ensure you have a brand, no matter how small your business starts out, because no commodity is insignificant. Your product may not attract a large number of consumers at first, but it definitely serves a purpose. Know this: Your brand is embodied in your goods. You can’t predict what people will buy if you don’t understand your items or your consumers’ needs.
For example, it won’t be profitable to promote fish and have a meat/fish market with fish as your main product if your consumers come for barbeque. Don’t advertise fish, even if you want people to take it or buy it. Have good branding and promote it.
3. Have an attraction strategy.
What attracts you to something is often its charm or distinctive quality. Many people will pay anything for whatever is well-packaged.
Both a physical and psychological force can serve as an attraction; however, at times—for example, with love—it can be difficult to distinguish between the two. A gravitational pull exists between planets and between opposing magnetic poles.
Attraction is the first step in selling; therefore, package your product or service attractively for everyone to see.
4. Get feedback from your clients.
Even (and especially) when it is unfavorable, customer feedback can inspire good change in any firm by guiding changes to the customer experience.
Feedback helps you know what you are doing correctly and what you are doing wrong. It’s the greatest blessing an organization can have in the form of data, if it’s well managed. Getting input is how you can continue to put your community first in all you do.
One question you must keep asking yourself is, “Why do people keep coming back?”
List the reasons why people still come to you now. Doing what you believe to be right won’t make issues go away. Set priorities for your ideas, interests and vision board, and start paying attention to them. You never want to go out of business. Your business should never go broke. Being mindful of sales is the key. See you at the top of your sales!